Hearst's Seventeen Joins Jango

The nation's best selling monthly teen magazine Seventeen, has joined forces with Jango the fast-growing social music site. Hearst Magazines today announced a cross-promotional partnership to develop co-branded online music widgets for Seventeen.com, the website of Seventeen.

Jango lest users create personalized online radio stations based on their favorite artists. The site also features a social-networking element, enabling users to find like-minded music fans and share their favorite stations.

The widgets are to go live today on Seventeen.com and will be featured in the magazine's June issue (Hitting Newstands MAY 6).
 
Starting TODAY, May 5, Seventeen.com will offer Jango produced celebrity DJ jukeboxes, featuring summer music favorites of starting including Ashlee Simpson, American Idol winner Jordin Sparks, Rihanna and Fall Out Boy's Pete Wentz. In addition to listening to star's favorite songs like Ashlee Simpson's recommendation of Michael Jackson's "Scream", fans can grab their favorite jukeboxes and post them on their MySpace.com and Facebook.com pages, as well as on RSS readers like iGoogle.

For Seventeen magazine and its site, the partnership allows the teen-focused property to tap into the growing popularity of social music on the Web, while using the viral power of widgets to extend its reach. "This application helps the Seventeen brand live beyond the pages of the magazine," said editor in chief Ann Shoket.